Isle Of Wight Festival 2014: Passport Initiative

The Isle Of Wight Festival has launched a new ‘Passport’ incentive at this year’s Festival.

Each ticket purchaser received a Festival Passport with their tickets, which they could register to become an’ Isle Of Wight Festival Citizen’ and be entered into a prize draw to win a VIP upgrade for two.

During the event, festival citizens could collect stamps in their passports by visiting selected outlets and attractions across the site. On collecting the full 6 stamps, participants could have their passport verified at the on-site Passport Office, rewarding them with 10% off their ticket to next year’s event as well as a souvenir photo with their friends for sharing on social media.

We managed the delivery of the service on behalf of the festival, including provision of the online Facebook-connected registration system and on-site social photo-booth solution.

The scheme marks another festival first for the Isle Of Wight Festival, which enjoys a strong reputation for technological innovation, having been the first major music festival in the UK to introduce RFID cashless payments and smart access control back in 2011 (also delivered in cooperation with IVS).

Alix and Andy Baldwin, from Cowes, the first participants to redeem their full set of stamps, said, ‘We’ve been coming to the Isle Of Wight Festival for 10 years now and the Passport has taken us to parts of the site we never knew existed and has given us lots of great new experiences. We’d never have thought of going for a slice of cake in the Tea Rooms or having a cocktail at The Beach before, but we’re so glad we’ve now done both and much more. This has really improved our enjoyment of the event and we’re even thinking of doing it all again tomorrow! It’s such a brilliant idea.’

Paul Pike, Director, Intelligent Venue Solutions, said; ‘Delivering the Passport system has been yet another positive and enjoyable experience, working with the Isle of Wight Festival team and rising to the new challenges they like to throw at us’.

Rob Langford, the festival’s Financial Director, ‘We have continued to work with IVS each year since 2011 and believe that in IVS we have reliable partners who are willing to work with us to find robust technical solutions to all variety of challenges that we throw at them. They are a very approachable team who offer an attentive and personal service.’