Taking experiential brand activation to the next level at Infiniti Gate Frankfurt

IVS are proud to have been contracted to provide the guest access solution at Infiniti Gate, an exclusive party hosted by Infiniti during the Frankfurt Motor Show.

The event aimed to immerse guests (which included notable celebrities and public figures from Germany and the Motorsport industry) in an interactive vision of the future and distilling the essence of Infiniti into sight, sound and touch.

The event brought together an eclectic mix of luminary artists, breath-taking performers and innovative installations in a one-of-a-kind experiential lab, taking brand activation to the next level through technology and design.

The VIP invite-only event saw over 600 people explore the lavish venue, before DJ-Superstar Paul Van Dyk, DJ Erok, Titan The Robot and Iluminate captivated the crowd, and filled the dance-floor.

Check out this video to get a feel for it: